Description - The Business Model
|The Business Model|
See an interactive presentation - https://prezi.com/view/6Jyiy8IhVN9tePEh1S7n/
See: HOW IT WORKS (an animated video.) Review the RTA Post Covid-19 Recovery Strategy.
The RTA is a social enterprise driven business model - a hybrid between a development agency and a tour operator - connecting those in the responsible tourism industry. Its online search an non-commission-based booking platform is designed to ensure a greater range of products and services, and more equitable deals between its membership of RTA Ambassadors and Business Partners (and others in the RTA Community.)
Members in each category have their online profile and presentations (interactive websites) on the RTA database displayed in a format that facilitates a high level of personalised service for the RTA Ambassadors, and showcases the service standard and best practice compliance levels of the RTA Business Partners.
All groups pay a small monthly fee to the RTA for hosting their online presentations and to cover marketing costs.
|The Platform Owner|
RTA Local Agent Network Operator - Track of the Tiger T.R.D. (Tourism Resources Development) est. 1986 owns the IP rights to the business model, the platform, and the rights to the RTA Local Agent Network.
|The RTA Development Partners|
Our core development partner is Volunteers Without Borders Foundation (Reg. No. Chor Mor 353, Est. 2011) www.volunteers-without-borders.org who in addition to their traditional work, are taking the main development and training role in the business partner network.
VWB Volunteers – Are generally university students or postgraduates working in 4-person task forces with the VWB to develop online profiles for newly recruited RTA Business Partners. They also assist – designated experts - in the business skills and 2nd revenue skills training for the RTA membership. The minimum assignment period is 3 months and the role is open to Thai and foreign nationals.
Tourism Organisations – Are encouraged to collaborate with the RTA by promoting its use as an alternative to run alongside the traditional mainstream model, helping to diversify the target markets, improve opportunity and revenue share, manage risk and secure a sustainable future.
Local Government & NGOs - Are invited to collaborate with us on this project for the benefit of our mutual objectives. The shared use of networks and training resources will lead to cost savings and progress towards mission objectives for all involved.
Universities – Are encouraged to talk to us about internship,research and work placement opportunities for those studying sustainable tourism, socio-economic development, IT, and creative writing. Our database design lends itself to detailed research (less any personal identifiers) on both the model and our membership.
Clubs, Groups & Associations - Representing those in specific areas of, or impacted by tourism.